THE BRIDAL SHOWER CELEBRATION AS A PRE-WEDDING RITES OF PASSAGE AMONG MILLENNIALS (GENERATION Y) AND GENERATION Z IN INDONESIA

Abstrak

The process of celebrating the transition from singlehood to marriage has undergone significant changes and developments, particularly among Generation Y and Generation Z, who currently represent the most active demographic group entering marriage. One prominent cultural trend among these generations is the “bridal shower,” a pre-wedding event specially arranged by the bride-to-be’s closest friends. This gathering serves as a symbolic farewell to single life before the wedding ceremony. Based on findings from this literature-based study, several underlying factors influence the organization of bridal showers. Chief among them is the expression of gratitude for deep and enduring friendships that have lasted through various life stages and now culminate in a new chapter—marriage. For Gen Y and Gen Z, the bridal shower is perceived as a joyful and memorable gathering with close friends, an opportunity to spend quality time together, to give and receive advice from married friends, and to exchange farewell messages before entering married life.