ONLINE MEDIA FRAMING OF FEMALE GUBERNATORIAL CANDIDATES' REPUTATION IN THE 2024 EAST JAVA GUBERNATORIAL ELECTION, INDONESIA

Abstrak

The 2024 East Java Gubernatorial Election marks a significant moment in the development of local politics in Indonesia, particularly with the emergence of three female gubernatorial candidates: Khofifah Indar Parawansa, Tri Rismaharini, and Luluk Nur Hamidah. Their presence not only reflects the growing influence of women in politics but also signals a shift in the dynamics of political competition that has traditionally been male-dominated. In line with the increasing representation of women in the political arena, this study aims to analyze how social media platforms frame the reputations of these three female candidates in East Java. Using a qualitative approach and Entman's framing analysis model, this research explores how media narratives shape public perception by highlighting gender issues, candidate competence, and the nuances of local political dynamics. The study provides insight into the challenges and opportunities faced by female candidates in confronting media bias throughout the electoral process and offers recommendations for more equitable and balanced media coverage within the context of women's political participation.